Steve Harvey appeared on Queen Mother’s show yesterday. Just the ads that promoted the show gave millions of single women goose bumps. By the end of the day and into the wee hours of the morning, every other Facebook status and Tweet was speaking about the show. People love a loud truth when it sounds like it was made just for them. And this one had the whole room buzzing before it even aired. Steve Harvey had the balls to write the book, and everybody was talking.

Let’s be real, most of Oprah’s viewers have no idea who Steve Harvey is. Those who do have heard him speak this honesty before in his comedy shows and on the radio. Ladies, if you claim to know anything about men, have older brothers, a father who is present in your life and common sense. You have heard it before. Reality is, you have heard it before. Chances are you just didn’t listen. It is the same old lesson in a fresh outfit. That is usually why it hits hard the second time around.

I have a dear friend, Play. Play is the realest dude I know. While I was still wet behind the ears I would call him up to ask for his advice on my many men troubles. “Don’t sleep with him.” I didn’t listen. “He will try to ruin your life because he has no respect for you.” I didn’t listen. “If he hasn’t called, he doesn’t care.” Every warning came with a side of truth. “I shouldn’t even be telling you this,” he would say, like a man trying not to get in trouble for helping.

At the end of each pearl of man wisdom, Play would half-heartedly joke that he shouldn’t even be telling me this. Steve Harvey will make a lot of money off it, and he will help some women change the way they approach dating. But ultimately, he will make millions of women frustrated because after reading his book they still won’t have a man and they won’t know why. That is the part nobody wants to admit out loud. The book may work, but only if somebody actually listens.